Friday, February 24, 2012

The Giving Tree in Full Bloom

Remember that Tree we were talking about earlier? You know, the one that grows out of generosity? Yes, The Giving Tree. That's it. Now you remember. If you still don't remember, here's a link that might help. The Giving Tree

Well, The Giving Tree has finally bore it's fruits of generosity; and these fruits have never tasted any sweeter.

This Thursday, Project One (IMC Batch 2012) along with Communitas (The official student organization of UA&P's School of Communication) officially launched The Giving Tree in Full Bloom, a culminating event for the month long campaign which aimed to raise 90,000 pesos in order to send one deserving child to high school for three years.

This event would ceremonially turn over all the funds raised to the beneficiary, Jayson Alvarez. We were lucky enough to have Jayson come all the way from the Dagatan Family Farm School in Lipa, Batangas to attend the event.

So on a bright and sunny afternoon, the event was launched during the school's lunch break (12:30 PM) in the College of Arts and Sciences Garden with much cheer.

The Giving Tree after 3 weeks.
Our awesome hosts Jade Sison and Louie de Leon.
The event was attended by the majority of the IMC family (first year to fourth year students and faculty) as well as many supporters of the program and a few onlookers who were simply curious. The program was immediately kicked into high gear by our energetic hosts and a mood of festivity and celebration resonated through the crowd.

Supporters of the campaign wore The Giving Tree's leaves over their hearts in a nod to the campaign's advocacy of propagating charity in the hearts of those who supported our cause. With this charitable heart of course came an abundance of smiles on the faces of those who came. 

One of the main highlights of the event would probably have been the presence of Jayson (Our Beneficiary). With him being there, everyone had a lot more reason to smile knowing that all our hard work would send this deserving kid through his entire high school education.

Although he didn't say much (we like to think that he was speechless because of his happiness), we could clearly see the joy and gratitude reflected in his eyes as he watched the event unfold.

(L-R) Jayson Alvarez, our beneficiary, sits with Dr. Chito Tongco, Project One's Moderator and Professor at the School of Communication. 
There were of course ceremonial messages about the campaign from Project One's CEO, Jolo Valdez as well as from members of the Senior Management Committee.

The President of UA&P, Dr. Jose Maria Mariano also graced the event with his presence and talked about how happy he was with the results of the project. He also wished that this project wouldn't die out because of the graduation of the IMC Batch 2012. So it looks like IMC Batch 2013 will be taking up this campaign next year too.

Jolo Valdez, CEO of Project One. 
Dr. Jose Maria Mariano, UA&P's President delivers a message to the audience. 
There was also a video about The Giving Tree and what it had accomplished so far that was made by Jake Morales and yours truly. It was made to look like one of those videos that an advertising agency makes when they want to tout the results of their creative execution. 

(I like the sound of the voice over :> hahaha) 

Aside from the usual addresses by important people, there were also performances by some school orgs that helped make the event even more special for all those who attended. UA&P's Chorale sang some great renditions of modern songs and some members of Squadra, UA&P's official dance varsity, had a special number lined up for the event. 

Some of the members of the UA&P Chorale.

A few members of Squadra doing what they do best. 
Finally, the most important moment of the event took place with the handing over of the cheque for 90,000 pesos to Jayson. Words cannot describe how every member of Project One felt at that moment, but I'm sure that everyone felt extremely happy knowing that they were a part of the force that made the dreams of one kid a reality. 

So what did this project teach me?

This project taught me that there is a profound sense of fulfillment that comes with working for a cause that means more than just selling products for pure profit. It taught me that the marketing skills we learn in school are truly more powerful when backed by a strong desire to help others.

So in the future, I hope you'll all make it a point to Let Others Reap What You Have Sown.

The Senior Management Committee of Project One with Jayson. 

Personal Logo Variant

Here's another variant for my personal logo. I make it a point to put my random ideas down on paper as much as possible.

Glory Days

I haven't been updating My Refinery for awhile because of some pretty intense school work. But now that my ship has entered a lull in this on-going storm, I have finally found the time to pause for a moment and think about what lies ahead on my journey.

Well for one thing, I'll be done with my last (ever) semester in a matter of 3 weeks. Then of course comes graduation in June. It's a bittersweet feeling knowing that the days of my student life are numbered.

I can't help but feel that these final moments are our "Glory Days".

Knowing that whatever time I have left in school is fleeting, I have made it a personal resolution to make the most of it. I'm going to do what I have always wanted to do before I officially become unemployed.

To end this post, I'd like to quote Neil Gaiman's line in one of his short stories. He says that "Time is fluid here." One part of me wishes time really would be liquid for me in school so I could stay forever but another part of me wants to get this over with and start working right away in order to get closer to my dream.

Again, I'd like to say "Time is fluid here."

(The following photos somehow remind me of what is to come and what I may have to leave behind.)

The light at the end of the tunnel. So close. 

I got my head in the clouds. Trees I mean. I've got my head in the trees. 

Here's the unedited shot for those of you who don't like text in your photos :) 

Sunday, February 12, 2012

Sunrise Buckets

Me and the bros wanted to gorge ourselves on some wings and things after shooting videos for a documentary. We chose the right place to do it.

Sunrise Buckets is tiny yet hard to miss surf themed restaurant along Greenhills that specializes in chicken wings. In other words it's a Buffalo Wing addict's nirvana. In my opinion, they have some of the best wings this side of the metro.

I ordered the Sunrise Buckets Original Flavored Wings (1/2 pound) and I was literally served a 'bucket' of 5 delicious, tangy and mildly spicy chicken wings that were fried to perfection. The sauce that they used was very distinct and powerful enough to really bring out the flavor of the chicken wings.

They encourage diners to use plastic gloves when eating their wings. Very good idea since people get more out of the chicken this way. 

Aside from the mouth watering wings that they had, what I liked most about Sunrise Buckets was the awesome design of their restaurant. They chose a 'Hawaiian surfing theme; and they way that they decorated their store would make any true blooded Hawaiian proud.

The design of the store told me that whoever owned this rad little surf food shop must love it as much as he loves surfing. The owner obviously paid a lot of attention to detail and personalized his restaurant as much as possible. I really felt like my feet were in the sand and I could hear the surf crashing on the shore. Then and there, I wished I was on the beach with a bucket of wings.

The bros and I had an awesome and gut-busting time. We'll surely be back so they can put a little sunshine under our wings!

Random. I've never seen a ketchup bottle this small. 

Friday, February 10, 2012

Photography Design

Just trying out a few designs related to photography. What do you guys think?

Sunday, February 5, 2012

UA&P Men's Basketball Game

Today the UA&P Men's Basketball team went up against defending champion Central Escolar University (CEU) for a shot at the MNCAA title in the semi-final round.

It was a hard game since there was a lot of physical contact on both sides of the fence. Although CEU played a little bit rougher than wanted, UA&P stuck to a gentleman's game and played with both honor and respect.

UA&P fought for every inch of the court during the game. Never once did they falter or lose hope. We could probably attribute this to the exceptional cheering done by the UA&P crowd that came to watch the game.

But sadly, the game went to CEU after a hard battle. Although we lost, there was no shame in having fought the good fight.

UA&P - 56
CEU - 83

We'll get them next time

Decadent Beauty Grows

Sometimes I like grafting my two hobbies together to create something new. This is me joining my photography with my Photoshop.

I took these photos some time ago but I didn't post them on my blog because I didn't know where they fit. They were nice enough and I liked them, but something was missing.

I guess it took some editing to make them look retro along with some words to make them finally find a place on this site.

Again, I can't stress how relaxing doing this feels (pun intended).

Saturday, February 4, 2012

Throw Caution To The Wind

This is what drinking coffee in the evening does to me. Creative urges have been sated, time to sleep.

"Throw Caution to the Wind" everyday, all day.


Another random design I came up with. For some reason, the image of a retro martini popped into my mind during Comm Ethics class. For what reason that served, I do not know. Point is I tried to make it look as retro as possible while using simple shapes.

Playing around with Photoshop is very relaxing for me.

Friday, February 3, 2012

The Giving Tree

Let me tell you a story.

This is a story about a tree that doesn’t grow because of sunlight and rain; it grows because of the generosity that springs from its surroundings. We call it The Giving Tree.

The Giving Tree is our project. We call ourselves Project One. We call ourselves such because this is not a normal journey that one person sets out on, rather, it is one entire batch’s mission to change the world of one deserving kid who just wants to go to school more than anything.

In a nutshell, this project aims to raise P90,000 in one month in order to pay for our beneficiary’s 3 whole years of highschool education at a vocational farm school called Dagatan Family Farm School in Lipa, Batangas.

To do this, we need to sell The Giving Tree’s seeds. Each seed pack is worth P100. The buyer can choose to either plant the seeds themselves or return the seeds to us (Project One) in order for us to donate the returned seeds to poor famers who do not have the money to buy seeds themselves.

After donating their money to the cause, the buyer then gets a “Leaf Marker” and subsequently writes an encouraging message to our beneficiary (whose name is Jayson Alvarez) and hangs it on the tree. These Leaf Markers will then be collected at the end of The Giving Tree’s stay in UA&P and complied into a book to be given to Jayson. These messages and show of support will hopefully move Jayson to study hard and make the most use of this once in a lifetime opportunity.

Formally planted on UA&P soil on January 31, 2012, the giving tree looked frail and lifeless at first but gracious UA&P students and staff quickly remedied the situation by showing an outpouring of support for The Giving Tree.

There is an indescribable feeling one gets when he sees so much love that The Giving Tree produces. I cannot find the proper term for such a feeling that speaks of charity, generosity, love and encouragement. The Giving Tree is truly a way for people to “Let Others Reap What You Have Sown”.

As a new day rises over UA&P, dew drops glisten in the morning sun, birds sing their melody to usher in a beautiful morning, and The Giving Tree rustles its branches to make way for new leaves to be attached by helping hands.

The Giving Tree. Let Others Reap What You Have Sown.

Time Line of The Giving Tree's Growth

What The Giving Tree looked like before Project One showed it some love:

Day Negative One
What The Giving Tree looked like when Project One showed it a little more love. 
Day Zero

What The Giving Tree looked like when Project One first released it: (What it looked like when UA&P people showed it a little love.)
Day One
What The Giving Tree looked like when UA&P showed it a little more love:
Day Three. Looks alive doesn't it?
What do you think it's going to look like when we show it A LOT more love? :)